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Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation features the strategies, insights, research and real-life experiences needed to restore reputation following a crisis – and protect it from being tarnished in the first place. This timely new book was written by Dr. Leslie Gaines-Ross, Weber Shandwick’s chief reputation strategist and one of the world’s leading CEO and corporate reputation experts.
Welcome!
Reputation has never been a more highly prized -- and more imperiled -- asset for CEOs and the companies they lead.Our goal at removeripoffreport.org is to provide you with the latest news, information, insights and resources on the care and repair of reputations -- from the boardroom to the mailroom. We will keep you up-to-date on the newsmakers and fast-breaking trends having the strongest influence on today’s business and reputation landscape.
How relevant is reputation today? Consider the following:
- The word “reputation†has risen 93 percent in global top-tier media from 2001 to 2007.
- Few companies have individuals with “reputation†in their titles (Astra Zeneca, Coca-Cola, Dow, RepsolYPF, SABMiller, Weber Shandwick and counting).
- Sixty-three percent of a company's market value is attributed to reputation (Weber Shandwick/KRC Research, Safeguarding ReputationTM 2006).
- Among global business executives, reputation risk is considered most problematic -- twice the risk posed by terrorism, foreign exchange, natural hazard and political risk (EIU).
- More than twice as many global business executives think that country reputation is harder to manage than company reputation (Weber Shandwick/KRC Research, Safeguarding ReputationTM 2006).
- Twenty-nine percent of Fortune 500 chief communications officers report that reputation management will be their number one priority for 2008 (Weber Shandwick/Spencer Stuart/KRC Research, The Rising CCO 2007).
Corporate Reputation 12 Steps
Safeguarding Reputation